Creative Brief Template

Overview

Most revision cycles trace back to a fuzzy brief. This free one-page template forces the important questions early: what is this for, who is it for, what must it include, what does success look like, and who signs off. Includes a filled-in example and a checklist for kickoff calls.

What is included

• One-page creative brief template
• Filled-in example brief
• Kickoff call question checklist

Who it is for

• Designers, writers, and their clients

How to use it

1. 1Send the brief before quoting any creative work.
2. 2Walk through it together on the kickoff call.
3. 3Get sign-off before starting.

Compatibility

Google Docs or Microsoft Word.