Brand Strategy Workbook

Overview

A logo is not a brand. This workbook walks you through the decisions that actually define one: who you serve, what you promise, how you sound, and why customers should pick you. Each chapter includes real examples and ends with a one-page summary, building into a complete brand guide you can hand to any designer or writer.

What is included

• Brand strategy workbook (52 pages)
• Positioning statement builder
• Voice and tone worksheet
• One-page brand summary template
• Example summaries for three sample brands

Who it is for

• Founders about to invest in design or a website
• Marketers formalizing a brand that grew by accident
• Rebranding businesses that need clarity first

How to use it

1. 1Complete one chapter per sitting, in order.
2. 2Fill in the summary page at the end of each chapter.
3. 3Combine the summaries into your one-page brand guide.
4. 4Share the guide with anyone who writes or designs for you.

Compatibility

Any PDF reader. Google Docs if you prefer to type answers.